Check out our newest publication, The 2022 Holiday Retail Marketing Guide, to see how over 3000 consumers across North America plan to shop this upcoming holiday season. Many arelooking for more affordable swaps for their usual itemsor hunting for deals so they can choose their preferred brands. In fact, over half of US adults that shopped the 2020 holiday season or planned to shop the 2021 holiday season agreed they like it when retailers provide suggestions for entertaining, decorating or gifting. For Gen-Z, TikTok is even taking the place of mainstay channels: an executive at Google recently noted thatroughly 40% of young consumers are searching on TikTok or Instagramover Google Maps or Search. Email marketing performance metrics to track and assess competitor and industry activity. Theyll appreciate thoughtfully curated recommendations and deals so they feel like theyre making a smart choice (and saving money). Leah Nurik. Sorry for interrupting, this website uses cookies to improve your experience. 1. Here are our top 5 holiday shopping predictions for 2022. Learn about: -Advanced Planning Matters -How to use multiple channels: content, social, email, video, PAID and more -Videos - short and long form -Trending marketing strategies for businesses. The significance of big promotional days such as Black Friday and Cyber Monday is changing. You should start prepping yours early to leave the best impression on your customers and avoid unexpected hassles (like shipping delays or your website crashing) during the holiday season. Social media will still play a major role in shaping buyer decisions, with 58% of consumers reporting that their holiday shopping is inspired and influenced by social media. Youll ultimately deliver more personalized messages that your audience will hear during the busiest time of year. Here are just some of the Insights and Tips you'll find iN our Complete 2022 Holiday TRENDS Guide. To help you out this year, we ran a survey to thousands of consumers across the United States to discover how they plan to approach everything from their budget, to their spending, and even their shopping habits this upcoming holiday season. The expert-led global market intelligence solution for the household and personal care sectors. These cookies will be stored in your browser only with your consent. Taking the moral lead could well become not just the right thing to do, but even the most competitive action to take in building consumer loyalty and driving sales. Apple: Make Someone's Holiday. Embrace zero-party data collection via streaming platforms as a way to measure consumer sentiment while still putting control back in consumers hands. finds that a third of US adults who shopped or planned to shop during the 2021 holiday season planned to shop local or small businesses to support communities. Get Fresh Marketing Insights Delivered Right To Your Inbox. Check out what Kristin Boesel, Mintels Senior Lifestyle and Leisure analyst, had to say about digital media and why it's key for brands to understand its role. The holiday shopping season is the most competitive time of the year for marketers. 11 Easy and Profitable Crafts to Make and Sell in 2023, Thread 2022: The Highlights From Our Customer Conference, Easier ways for brands to manage suitability across Google. 42% of consumers plan to spend under $100 for their entire shopping budget, a seemingly scant amount to cover friends and family members. Social selling has gained tons of ground this year, and this holiday season will be no exception. By thinking outside the box, marketers can still reach holiday shoppers who are looking to save this season. DTC exercise equipment such as Peloton or Mirror could offer free or discounted public classes in existing gyms to provide customers with a formative experience. We also use third-party cookies that help us analyze and understand how you use this website. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. Popular gift retailers like Macys or Target could sponsor a podcast where guests relive some of their best and worst gifting stories. According to Mintel Trend Moral Brands, ethical and moral brand qualities are fast becoming expectations as consumers look for companies to be charitable, ethical or environmentally responsible at both local and global levels. The expert-led, all-encompassing research resource for higher learning. During the holiday seasons, it's also essential for your company to promote its brand. Download the retail survey findings 25% Increase in low-income spending, from $536 in 2021 to $671 in 2022 Oct 19, 2022. Taking the moral lead could well become not just the right thing to do, but even the most competitive action to take in building consumer loyalty and driving sales. In reality, though, many consumers have already been shopping for the better part of the month. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. Mintel Global Consumer data shows that two-thirds of US consumers try to buy from local companies when possible and prefer to be associated with companies/brands that align with their values (respectively). Luckily, the odds are in your brands favor. If there is one thing that the COVID-19 pandemic has taught marketers is that having a proper digital presence is essential for a company's growth. Once a shopping holiday celebrated only in China, Singles Day has now become the worlds largest shopping event with sales numbers easily beating Americas Black Friday and Cyber Monday combined. In the guide youll find tips, tricks, and strategies for more easily reaching and converting these consumers during a season where many shoppers are tightening their belts. This tendency to stretch out the deals lessens the impact of these days, and, thus, consumers dont think its as critical to shop on these specific days, even though most realize some of the best deals are indeed available on these days., Diana Smith, Associate Director, Retail & eCommerce, Mintel Reports US. In the guide you'll find tips, tricks, and strategies for more easily reaching and converting these consumers during a season where many shoppers are tightening their belts. That being said, theyre not going anywhere. Consumers will be shopping with small and local businesses during the 2022 holiday season and larger brands can either be part of the movement or risk getting left behind. Interested in this strategy? With shoppers waiting for those aha product discovery moments, theyre more likely to spread their purchases out. For younger shoppers, TikTok is quickly becoming the default way they discover and search for new products. With prices going up, they want to hedge their bets and lock in cheaper prices. You will have the chance to meet our expert analysts and find out about our products and services. Check out on-demand sessions from ZETA LIVE 2022 here! Run targeted online ads featuring holiday discounts and promotions. We then used that data and sat down with our own internal retail industry experts to reveal the strategies you should follow to drive the most success this holiday season. While online shopping is convenient and popular, some shoppers are ready to brave the crowds and enjoy the holiday atmosphere in store. But to future-proof your brand from continued declines in ad performance, youll need to diversify your marketing mix. In this article, we will discuss some of the essential auto dealership marketing trends. They understand changes are inevitable, butthey want to be brought along on your journey. The holiday season is rapidly approaching, and businesses are starting to prepare for the influx of shoppers. Ocean Spray serves up a quirky holiday spot and retail media was the talk of Advertising Week-plus, why it was a bad week for YouTube and the media. 1 category in terms of both growth and dollar figure (eMarketer, February 2022) Advertisers: Holiday spend is going to be big. By clicking "Continue" or interacting with our site, you permit us and our partners to place cookies on your browser, recognize cookies, and identify you for relevant marketing. Online shopping may have skyrocketed during the pandemic, but in-person retail experiences are far from over, especially during the holidays. Another interesting effect isconsumers are spending more on these impulse purchases than ever before, partly in reaction to long-running economic uncertainty. The importance of Black Friday, Cyber Monday, and the holiday shopping season is waning each year, making it important that brands and retailers start holiday marketing well before Thanksgiving, and run promotions throughout the entire season if not earlier. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. In order to reach the high-spender bracket, make sure that youre employing a healthy digital marketing strategy. 5 MINUTE READ | November 3, 2022. . We wrapped this all up into a brand new guide that reveals how consumers plan to shop this holiday season, where they plan to make their purchases, and how much they plan to spend from now until the end of the year. ever with a longer shopping window and more channels to shop from. In short, if you can offer them, then you should. When you focus on sharing not only your products but also your brand, it can leave a lasting impression on shoppers. Start by mapping all of your customer journeys and understanding all of the touch points that lead to the sale. Mindful of how their audience was feeling about their wallets,Everlanerecently ran a promotion that called back to less stressful times. Make planning your holiday marketing easy with our downloadable Free 2022 Online Marketing Calendar. For example, REI does a great job of adding value totheir Co-op loyalty program. The holiday season is a key time for retailers and brands to connect with consumers and drive sales. Mintel research on holiday shopping shows that 94% of Americans who said they shop or plan to shop during the 2021 holiday season reported they were most likely to shop in-store, compared to 83% online. Account-based marketing becomes more linked as Customer Data Platforms (CDPs) provide more detailed and meaningful insights about consumers. Singles Day takes place every year on November 11, so youll need to build that in ahead of other November and December holidays. Even though Google may have given third-party cookies some breathing room, marketers are giving owned data greater precedence this holiday season in an effort to retain old and existing customers rather than rack up additional expenses on acquiring new, more expensive customers. 8. These channelslike SMS,email, and loyalty programswill help you build 1:1 relationships with shoppers. Customer experience. COVID had a good run, but this year, theres a new sheriff in town throwing a wrench in holiday shopping. Market sizes, market shares and forecasts for 34 of the worlds most dynamic markets. A purifying, semi-pastel tone will stand out in the next season. 20 Examples of Holiday Marketing Campaigns. Large retailers with minority-owned brands or product portfolios should incentivize purchases by running promotions on items on Small Business Saturday. For 2022, promotions are going to be a key holiday digital marketing trend, and you can expect to see an increase in special offers from B2C brands like coupons, rebates, contests, giveaways, and games to engage and convert customers - at a much earlier date than ever before. Written byAttentive (Authur: Sara Varni), Link to Original Blog:https://www.attentive.com/blog/holiday-marketing-predictions-2022, Heres a scenario SEO specialists know all too well: you find the perfect keywords, you create a blog post youre sure Google will love, you, If a global pandemic taught us anything, its that anyone can make things with their hands. 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