In 2020, all 32 markets we track recorded high growth in ecommerce. Where Can Marketers Find New Digital Buyers in 2022 and Beyond? Worldwide, ecommerce growth will decelerate substantially this year, despite consumers' newfound enthusiasm for digital shopping solutions. Despite being the biggest player by far, Amazon will also experience the largest dollar gain. 2 ecommerce player in the US. - Best Buy (up 105.5%) and Target (up 103.5%) will see their ecommerce sales more than double, due in large part to the popularity of their curbside pickup offerings. Which ecommerce markets are growing fastest? We forecast that worldwide ecommerce growth will downshift to 14.3% in 2021, partially because of a brick-and-mortar rebound and partially because so much growth was pulled forward to 2020. Weve seen ecommerce accelerate in ways that didnt seem possible last spring, given the extent of the economic crisis, said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. 7 Marketing Strategies to Capitalize on Ecommerce Growth With ecommerce sales reaching an impressive $791 billion last year, according to the US Census Bureau, the overall benchmark for the online experience has risen dramatically. E-commerce sector growth: Which sectors have the largest share of total sales? 13 charts But shifts in consumer behavior during the pandemic have changed the way certain products are bought online, particularly in the automotive and grocery categories. This report features our latest regional and global forecast for total retail, retail ecommerce, mcommerce, and social commerce sales and digital buyers. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. For example, Latin America saw huge growth, regardless of the bigger-than-average drop in overall retail sales. What motivates social users to make purchases? How much of that purchasing is through ecommerce? - The Kroger Co. displaces Macys as the 10th biggest retailer by ecommerce sales, even as Macys grows its online business. US Retail Ecommerce Sales Growth, by Category, 2022-2026 (% change), US Total Retail Sales, 2020-2026 (trillions and % change), US Retail Sales Growth, by Segment, 2020-2026 (% change), US Retail Ecommerce Sales, 2020-2026 (billions, % change, and % total retail sales), US Mcommerce Sales, 2020-2026 (billions, % change, and % of total US retail ecommerce sales), US Top 15 Retail Ecommerce Sales, by Company, US Retail Ecommerce Sales, by Category, 2022 (billions and % of total retail ecommerce sales), US Total Retail Sales, by Category, 2022 (billions and % of total retail sales), US Retail Ecommerce Sales Penetration, by Product Category, 2020-2026 (% of category retail sales), US Auto and Parts Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Carvana Retail Ecommerce Sales, 2018-2022 (millions and % change), US Food and Beverage Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Jewelry Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Fragrance Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), Microsoft mulls ad-supported PCs to boost adoption, Etsy and eBay escape the worst of the ecommerce downturn, but Wayfar and Peloton arent so lucky, Amazons ad business is profitable, but its freezing hiring anyway. The US retail ecommerce forecast for 2022, including our numbers on sales growth and ecommerce's share of overall sales for product categories. With this growth rate, retail ecommerce sales worldwide are still expected to reach $6.54 trillion in 2022. Even in a slower-growth environment, total new spending will be enormous. eMarketer forecasts and benchmarks help you plan for the future by informing your campaigns and strategies with key data points on the upcoming years. US holiday ecommerce sales will grow just 2.5%, Dire and complicated COVID-19 outbreaks take toll on Chinas factory workers, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Chinas COVID lockdowns drive Este Lauder and Canada Goose to lower their outlooks, Amazon gets fresh ecommerce challengers right before the holiday season, Big Techs earnings malaise reflects wider economic challenges. Global eCommerce market growth About 85% of worldwide consumers did some online purchase in 2020, according to data from Statista. Exportable files for easy reading, analysis and sharing. The first of a three-part series: data and analysis on how business-to-business digital marketplaces are chang theres a lot that you can do with our e-commerce platform. Most countries will still see strong growth, but two large markets, India and China, will decelerate substantially compared with recent years. In fact, it's officially the leading consumer internet and online services company worldwide based on revenue. eCommerce growth at the moment is phenomenal, and it shows almost no signs of slowing down. Even so, retail ecommerce boomed as internet users went online to buy all manner of goods, including groceries. . ecommerce and retail mcommerce, and each category can be broken out by country, region or by company . According to eMarketer, Asian countries began to surpass the U.S. in 2016 for e-commerce growth, when China became the largest market for online shopping in the world. In fact, eMarketer estimates (via Statista) that in 2021, mobile will make up about 73% of all e . We anticipate a collective $3.914 trillion in ecommerce sales this year. As in 2020, Asia-Pacific and North America will lead the regional rankings for retail ecommerce sales this year. - Walmarts share will reach 5.8%. eMarketer expects worldwide e-commerce sales to exceed $5 trillion for the first time this year. We estimate that total retail sales worldwide dropped by 2.8% in 2020. Reliable data in simple displays for presentations and quick decision making. Client-only email newsletters with analysis and takeaways from the daily news. They will further widen their gap to account for 63.2% of all online sales this year. The Weekly Listen: Uber's ad aspirations, Gen Z's media time, and are we past 'peak newsletter'? Online shopping is so strong that it will more than offset the 3.2% decline in brick-and-mortar spending this year, which will drop to $4.711 trillion. What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022? KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. How has the company changed? 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years: Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%, Amazons ad business is profitable, but its freezing hiring anyway, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Amazon gets fresh ecommerce challengers right before the holiday season, Amazon is becoming an advertising juggernaut, The economic headwinds are too strong for an Instacart IPO to overcome, Sheins new resale marketplace wont mollify critics of its fast-fashion model. How many new digital buyers will come online this year, and where can they be found. Reimagining Retail: Brick-and-mortar 2.0Which tech will get us there, and experiential retail What a Kroger-Albertsons merger would mean for the grocery industry, Reimagining Retail: The future of Amazons grocery strategy and the tech giving it an edge, Digital-native D2C brands shift gears as their ecommerce growth stalls. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. In-depth analysis, benchmarks and shorter spotlights on digital trends. WHATS IN THIS REPORT? Still, that lower growth rate will amount to more than half a trillion new e-commerce dollars every year. Walmart displaces eBay this year as the No. Proprietary data and over 3,000 third-party sources about the most important topics. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, France and Germany Ecommerce Forecasts 2021. What share will ecommerce (and its categories) command of total US retail sales? Continued growth like this is expected, reaching 24.5% by 2025 (eMarketer). The Indian ecommerce market is expected to grow to $111.4 billion by 2025, up from $46.2 billion in 2020. (eMarketer) All ecommerce markets finished 2020 with double-digit growth. We now estimate that retail sales amounted to just $23.624 trillion last yeara decline of 2.8%. all rights reserved. Spotlight: Southeast Asia Proximity Mobile Payments Forecast 2022. Insider Intelligence Inc. All Rights Reserved. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. Facebook became Meta a year ago. US holiday ecommerce sales will grow just 2.5%, Despite physical retails resurgence, malls relevance diminishes, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Chinas COVID lockdowns drive Este Lauder and Canada Goose to lower their outlooks, Amazon gets fresh ecommerce challengers right before the holiday season, Target, Macys, and others embrace store-within-a-store concepts, Amazon is becoming an advertising juggernaut, Shopify beats expectations on subscription and merchandise volume growth, cost cutting. Consumers are getting more comfortable every year with purchasing online or through their mobile phones. Proprietary data and over 3,000 third-party sources about the most important topics. US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Many consumers have either shopped online for the first time or shopped in new categories (i.e., groceries). Even in a slower-growth environment, total new spending will be enormous. Despite slowing growth, total spending will surge past $7 trillion by 2025. How much will global retail ecommerce sales rise in 2021? eMarketer expects worldwide e-commerce sales to exceed $5 trillion for the first time this year. See More Shopify's better-than-expected Q3 suggests brighter days ahead Adidas is at a crossroads The economic headwinds are too strong for an Instacart IPO to . Here's what's in the full report 3 files Exportable files for easy reading, analysis and sharing. Here's what's in the full report 3 files Which Trends Will Stand Out Among Countries and Regions in 2022? New spending will still be huge. While the entire ecommerce pie is expanding faster than expected, so too will the shares of the top 10 ecommerce players. US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales. This report features our latest regional and global forecast for total retail, retail ecommerce, mcommerce, and social commerce sales and digital buyers. How many new digital buyers will come online this year, and where can they be found. (eMarketer) The global ecommerce market amounted to $4.2 trillion in 2020, with a growth rate of 27.6%. KEY STAT: Auto and parts, and food and beveragetwo categories with historically low levels of online purchaseswill be the fastest-growing product categories in ecommerce this year. GRAPH: Global eCommerce Revenue Forecast 8% Growth 2020-2025 Industrial, Manufacturing, and Services B2B eCommerce. Although retail had a tough year in 2020, every national market covered by eMarketer saw double-digit ecommerce growth. The B2B ecommerce sectors follows the trends and business adaptations of B2C, because people bring their learned consumer preferences and apply those to scenarios in their professional lives, such as being employed as a purchasing agent for B2B transactions. Argentina's retail commerce grew by an astonishing 79%, and Singapore was close with 71.1%. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Expects worldwide e-commerce sales are estimate that total retail sales estimates we saw growth! Ecommerce spending is expected to stabilize in 2022 unpredictable circumstances and unusual growth patterns the. 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