Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. Tsai: I have to askwhats coming after the iconic bagel?! Lead rotation and automation takes on operational sales tasks. - LA-Based (open to fully remote) Huge thank you to the entire Gelson's Markets team for working SO hard to get us on shelves so quickly. Oh very cool. Our first product, the better bagel which is you know obviously a really carb heavy food or the bagel is um we're transforming it into the carb equivalent of two slices of banana. Number of Organizations that the person founded, Algorithmic rank assigned to the top 100,000 most active People, The organization associated to the person's primary job, Where the person is located (e.g. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side. - Will oversee all Brand, Content, Social, + Creative! And also, just again, Jordan, that's the impact of improving human health on a macro level, you know, and it was so interesting, I was I was speaking to to follow my team and we were just we were talking about, like, everything we were working on, and she said something that, you know, I've never had before, she was like, wait, so this is kind of the difference between life and death, and I was like, like, and and we just had this moment where we were like, we're working on something, you know, really powerful here. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Find us in the Frozen Breakfast section at all Gelson's Markets locations -- OF COURSE we had to pick the place where 'Life Tastes BETTER' as our first Regional partner. Well, so it's really funny people always ask like, well, how do you inform this? Um, you know, I don't think there's been a week since launch where I haven't worked 80 to 100 hours, but I love political. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. Exactly. Supporting Malala Fund a portion of all sales are donated directly to educating women and girls around the world and providing 12 years of free, safe, quality education. Less than 24 hours until BetterBrand debuts at Natural Products Expo West!! If not, she'd be upset at havi. Yes. Congratulations Aimee C. Yang and warm Christmas welcome and cheers to Matthew McDonald, Brand Builder | Communication + Leadership Trainer | Nonprofit Founder. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. Because because I think what a brand does is you can look at it and and it tells you so much about who the company is, you know, what they represent. You can update your choices at any time in your settings. That's crazy. We are eternally grateful for your support. Opinions expressed by Forbes Contributors are their own. I feel so blessed, so grateful. Their 'first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of . And it draws your early evangelists to you. What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Mm hmm. Um, to be able to tell your story, right? Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. And start telling your story and take the consumer on the journey with you. Because again it's like we were testing the messaging, we weren't sure the scope like the infrastructure is something that we were still building on, right and the product was at a point where you know, it was, it was good enough to get in front of the consumer, write and illustrate what we could do, but but obviously, you know, there's there's still going to be a constant, you know, R and D, or pressure, R and D and in constant iterations and improvements. The announcement comes on the heels of Better Brand's raise, marking the company's founder, Aimee Yang, a LA-based, Asian American female entrepreneur, as the first sole female founder to raise more than $1M in a venture led pre-seed round across the food tech, food and beverage, and consumer sectors (as noted by Crunchbase). What were the challenges and what were the best bits, what was the best part about it? Tune into part two to hear the six quick questions. You won't be able to miss us . So if you're thinking about yes this is what we're setting out to do but the like huge macro level patients can have on human health kind of like, okay, like we might not be able to get there and we don't know but it's we have to try, right? Huge thank you to my favorite person in the entire world, Stephanie Russell Truscott, and the amazing Whole Foods team, HEATHER SANTANA, Mauricio Arata, and so many more for making this possible. San Francisco Bay Area, Silicon Valley), Total number of current Jobs the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs. #ExpoWest2022 ! But then you feel bad about eating cake and like we shouldn't have to do that, right? And I do think that that's what drove a lot of that organic attention, you know, initially as well. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. 00:15:03Edit Tsai: You have such a powerful mission; how do you think about the price point ($4.5 per bagel) and accessibility? And how did you launch it? 00:10:43Edit And and boundaries and creating this world that you know, really fundamentally based on this aspect of freedom, right? The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . Um, but it's like the race to space or something like that. Um and then we're like okay, like I really need to focus on building somewhere infrastructure of the team. Welcome to the family, Steve! so I can pop you on the guest list. So that's part one done. Whoa! So your team can focus on customer needs and shared inboxes, make incoming chats and emails easy to manage and scale for the whole team, learn more about how a hubspot crm platform can help your business grow better at hubspot dot com. 00:27:39Edit So you know, in and continuing to grow and test and iterate. And and the large scope of the undertaking. , EXPO EAST 2022 - LET'S GOOOOOO! Founded by #WhartonGrad Aimee C. Yang (WG'20), BetterBrand recently announced a global partnership with Whole Foods Market. My husband literally says that at least once a day he'll kill me for saying that, but he's like, I just want to eat all the things and you know, anyway, I know those fields, why do we have to live a life with these limitations? Um but how, like, I don't understand, was there like organic pr or was it just like you telling your friends and your friends, telling their friends definitely pr you know, um it was, I mean even that Forbes article that you had mentioned earlier that was like, okay, first woman to do this and um you know, and wants to innovate on the refined carbs industries, the beyond meat of carbs and you know, we're transforming a bagel into the two like banana slices. Anything you can share. As our superstar team continues to grow, I'm thrilled to welcome Matthew McDonald as Better's Chief Product Officer. Every time I think about it, I know that Better is just so special. Yes. Sarah Drumm Editor November 16, 2021 Better Brand's bagels contain 90% fewer carbs and twice as much protein compared to a traditional bagel. And how did you launch it? Um, and just in terms of his, his work ethic and what I think it really takes to build something brand and special and the compromises you made along the way, you know, it's, it's really inspiring. Please note, this transcript has been copy pasted without the lovely touch of a human editor. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! BetterBrand seeks to offset its carbon footprint of shipping. Question number two is, what do you think has been the number one marketing moment so far? Watsonville, CA 95076 Email: customerservice@betterbrandfoods.com I'm beyond grateful. "Our vision with Better is to completely overhaul the existing consumer relationship with food, creating a . We believe everyone deserves to enjoy freedom and joy to the fullest. a portion of all sales are donated directly to educating women and girls around the world and providing 12 years of free, safe, quality education. What was the feedback when you launched it? And did I read that you're the first woman to raise $1 million dollars precede in the food industry, is that correct? It has 90% fewer carbs, 250% more protein, and absolutely no added sugar. Created by Aimee Yang, BetterBrand is female and AAPI-owned and founded. I'm sure that's for, you know, infrastructure and team and all that kind of thing. Theres just so many hidden costs that people cant see right now. Aimee Yang Summary Overview Number of Founded Organizations 1 CB Rank (Person) 16,539 Primary Job Title Founder, CEO Primary Organization Better Brand Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female Website www.eatbetter.com LinkedIn View on LinkedIn Jobs Tsai: You mentioned getting your product out to market as quickly as possible - thats oftentimes easier with software than with real-world products! And um and entrepreneurship and strategic management and it was really there that I think you know, despite knowing that I've always wanted to build something um it really hit me in terms of the scope of what that could be and I think it's just because you're always in this bubble right for two years and you're constantly surrounded by greatness. So, so when we launched, it was basically like organic, we weren't marketing um and we did 20 K the first week, which you know, we obviously were not expecting. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Unpredictability is part of what makes starting and growing a business both exciting and terrifying from the next loan payment to your next big sale or your next acquisition finding predictability and business is about as likely as finding a last minute valentine's day dinner reservation unlikely hubspot crm platform is here to help grow and scale with you through uncertainty. Yes, so hi everyone, my name is Aimee Yang, I'm the founder and CEO Better Brand um Better Brand is a consumer food tech company and we're working in and leading innovation in the refined carbs space. When we launched, we werent doing any kind of performance marketing, everything was earned marketing. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. I'm beyond grateful to be a part of such a special team. So I will say that this is part actually why, you know, your investors are so important right? Thank you, The Wharton School! Um so, oh my God, what? Reflecting on these past few months in absolute awe of our team and all that we've accomplished. And we know that together, well create it.. When it comes to innovation, you typically see companies take one of two paths. So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences - it would have been so freeing and would have given me so much of my mind-space back. Yeah. I love it. Founded by Aimee Yang WG20, the company uses so-called "grain-changing technology" to produce low-carbohydrate, high-protein versions of foods that are traditionally loaded with carbs. 43. Shoot me an email at matt@creativepeopleinc.com to learn more. So pizza crust, um, you know, is next, it's on the way. #brand #foodtech #food #brandmarketing #marketing #startup #tech. We believe unnecessary limits are meant to be broken. What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. 5. So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. They are also funded and advised by food tech investing firm VERSO CAPITAL (who also invested in companies like Impossible Foods and Eat Just, Inc.) 1. That, that you're building and for me my largest paint points were always around diet and healthy eating like I was always on this cycle of you know wanting to eat something um, and or craving it and you know if I ate it, I'd feel guilty if I didn't, I'd feel deprived and it was just this like roller coaster, right? Yang explained that if she were to eat a bagel, she'd rue having consumed a food loaded with calories and refined carbohydrates. Founder & CEO @BetterBrand - We're Hiring! So you know, I remember this period of time where it's like joe biden was in the room right? I was like, I need to see more of this content. Thank you. Excited to be working with, and learning from, you. Aimee. Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. Hard to believe that Better Brand turns six months old today - they grow up so fast! Um and that just does not happen, you know, and, and you know, if you think about impossible, for example going back to that story and Pat Brown who's just an incredible visionary and genius and and scientists right? But so I think it's sole founder um to do that, wow, that's cool. We are testing out something new here for the next while and we're splitting up each episode into two parts, the main interview part and then the six quick questions part to make them easier to listen to. That is crazy, that's some serious purpose right there. The past 8 months have absolutely FLOWN, I'm so proud of this team and everything we've accomplished. It's Elon musk and it's written by the first thing is Allison. Myrtle Beach, SC Easy Apply 3d. With six months in the bag, Congratulations are in order. So that's part one done. Aimees mission is to disrupt the food industry and quiet diet culture by removing the guilt associated with the things we love, and the shame often felt in enjoying foods that bring us pleasure. What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? Check out this great listen on Audible.com. Western US Early Stage Companies With Less Than $500M in Revenue, University of Navarra Alumni Founded Companies, Haas School of Business, University of California, Berkeley Alumni Founded Companies, University of Exeter Alumni Founded Companies, Solent University Alumni Founded Companies, Radboud University Nijmegen Alumni Founded Companies, University of Central Florida Alumni Founded Companies, Reichman University Alumni Founded Companies, Greater Los Angeles Area Companies With Less Than $500M in Revenue (Top 10K), Universidad Anhuac Alumni Founded Companies. JC Legal NZ. In my first year of practice, I have involved in various areas of laws including contractual or construction disputes, civil and criminal (Defence for traffic offences) litigations, relationship property division matters, trust and wills, sale and . And start telling your story and take the consumer on the journey with you. Um, but it's like the race to space or something like that. It's completely plant-based, and we're hyper-focused on ingredient quality. What was your launch plan to get the word out there? Don't let anyone tell you your vision can't be done or shouldn't be done and and just really stay focused um and believe in the division and and the impact that you can have. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. So talk to me about the R and D process. Looking for unicorn humans - if you know of anyone amazing - pls let us know! Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. Every decision we make is driven by our mission statement: Better Brand isnt simply a food tech company. #eatbetter#betterbrand#thebetterbagelJessica Meyer. And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. Um and so from closing around in February of 2021, we launched in june of 2021 so it was a four month. Its all about the consumers and driving what they want. And I think, you know, I think it's because of this large mission, right? Stay tuned!! Please expect some typos! Aimee C. Yang Expand search. Number five is what's the worst money you've spent in the business so far. It's, you know, these world renowned brands that speak to innovation but are still really exciting and warm, intangible to the consumer.